Crimson / Master
Primary use on white or light backgrounds.
Brand system / v1.0
Imagination Max
Brand Guidelines.
Everything you need to represent the Imagination Max brand correctly. Download official assets, reference our colour palette, and follow our typography standards.
Download full brand kit01 / Logo
One mark. Many surfaces.
The Imagination Max logo combines bold typography with a stylised African continent, symbolising our commitment to empowering businesses and organisations across Africa.
Black
For single-colour print and formal documents.
White
For dark, photographic or crimson surfaces.
Do
Maintain clear space equal to the height of the “M”. Use approved colour variations and keep the mark proportional.
Don't
Do not stretch, skew, rotate, recolour, add effects or use the logo below 100px / 32mm wide.
02 / Colour palette
Crimson at the core.
Crimson
#D4162FBlack
#231F20Dark Khaki
#A79560Teal
#086C6CGrey
#999999Light Grey
#D2D2D2Off-White
#F8F8F803 / Typography
Clear, confident, accessible.
Headline font
Montserrat
Use for headings, subheadings, display text and calls to action.
Get MontserratBody font
Arial
Use for body copy, captions, quotes and long-form content. Available on all devices.
04 / Asset library
Take the brand with you.
Need a logo, colour reference or the complete package? Download the official files below.